The Poundshop
The Poundshop is a project by Household and Sara Melin, based on the idea to sell quality designer produce at affordable prices. The fourth Poundshop was held at Alma Homes in East London 16 – 19 September, as part of London Design Week 2011. This time also a pop-up web shop is open for two weeks 16 September – 2 October. http://shop.thepoundshop.org

I designed and produced CMYK Embroidery packs, perfect for anyone who wishes to try their hand at stitched graphic design! Created for and available only from The Poundshop 4.





Stitched sample of one of the design templates in CMYK embroidery pack.



The Poundshop 4 at Alma, 12-14 Greatorex Street, Whitechapel, London, E1 5NF.
Interior designed by Fabien Cappello.



Work in progress: assembling products

CMYK embroidery
Project Printed Matter
The Geometrics
NIKE JDI Stitched Tee
Exuberance is beauty
Modern Monogram
Analogue/Digital
ELLE Magazine
Studs & Pearls
Estonian Colours
Stitched CMYK Colour Chart
Craft and Graphic Design
Pick Me Up 2013
Knitted Wall
The Portrait Project
Sketchbooks
HELLO for McGarryBowen
Ongoing Type Experiments
Made in London
Staple Lettering
CHANGE for BBH London
'Moving Images'
London Trilogy
The WIRED home
Handprinted Alphabet
Kate Spade New York
Woven Text
WIRED logo treatment
The New York Times Magazine
The Art of Lost Words
The Guardian Sleep Guide
STYLE for Men's Health
CMYK Alphabet
Browsing Copy
Dezeen Platform
3D Alphabet
Fashion Pattern Cutting
David Bowie Style
The Poundshop
Craft Meets Music