The Poundshop
The Poundshop is a project by Household and Sara Melin, based on the idea to sell quality designer produce at affordable prices. The fourth Poundshop was held at Alma Homes in East London 16 – 19 September, as part of London Design Week 2011. This time also a pop-up web shop is open for two weeks 16 September – 2 October.

I designed and produced CMYK Embroidery packs, perfect for anyone who wishes to try their hand at stitched graphic design! Created for and available only from The Poundshop 4.

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Stitched sample of one of the design templates in CMYK embroidery pack.

The Poundshop 4 at Alma, 12-14 Greatorex Street, Whitechapel, London, E1 5NF.
Interior designed by Fabien Cappello.

Work in progress: assembling products

XXXX Swatchbook
Financial Times
Crafting Excellence
The Dress Detective
Do It Like A Woman...and change the world
New Hall Art Collection
Architecture Visionaries
CMYK embroidery
NIKE Stitched Tee
Printed Matter
Stitched CMYK Chart
Modern Monogram
The Geometrics
Estonian Colours
The Portrait Project
ELLE Magazine
Handprinted Alphabet
The WIRED home
Cut Out + Keep
View all