The Poundshop
The Poundshop is a project by Household and Sara Melin, based on the idea to sell quality designer produce at affordable prices. The fourth Poundshop was held at Alma Homes in East London 16 – 19 September, as part of London Design Week 2011. This time also a pop-up web shop is open for two weeks 16 September – 2 October.

I designed and produced CMYK Embroidery packs, perfect for anyone who wishes to try their hand at stitched graphic design! Created for and available only from The Poundshop 4.

Stitched sample of one of the design templates in CMYK embroidery pack.

The Poundshop 4 at Alma, 12-14 Greatorex Street, Whitechapel, London, E1 5NF.
Interior designed by Fabien Cappello.

Work in progress: assembling products

Crafting Excellence
Do It Like A Woman
New Hall Art Collection
CMYK embroidery
Printed Matter
NIKE Stitched Tee
Stitched CMYK Chart
Modern Monogram
The Geometrics
Estonian Colours
The Portrait Project
ELLE Magazine
Moving Images
Cut Out + Keep
Handprinted Alphabet
Made in London
Studs & Pearls
Pick Me Up 2013
Browsing Copy
The WIRED home
David Bowie Style
WIRED logo
Knitted Wall
London Trilogy
Type Experiments
The Guardian
Craft Meets Music
CMYK Alphabet
3D Alphabet
Craft & Graphic Design
Exuberance is beauty
The Art of Lost Words
Shine On
Dezeen Platform
Woven Text
Kate Spade NY